Echodyne
BRANDING, ILLUSTRATION
OVERVIEW
Echodyne is reinventing the future of radar by developing high-performance sensors for the autonomous age. Recognizing the need for a visual language that would accurately reflect the cutting-edge nature of their radar technology, they sought a design refresh that would convey the sophistication and precision of their systems and resonate with their audiences, reinforcing their position as leaders in the industry.
DETAILS
Given the abstract nature of radar technology, Echodyne’s benefits needed to be made relatable and tangible to their audiences in a compelling way. Our agency partnered with Echodyne’s marketing team to audit and refine the overall visual expression of their brand, identifying opportunities to refresh their identity without changing their existing logo in time for a major trade show event.
After exploring three creative territories through moodboarding, we pinpointed the direction that best reflected Echodyne’s business objectives. Having clarified our vision, we proceeded to translate this direction into tangible visual elements, bringing it to life through the design of key sample applications spanning both print and digital.
CHARTING DESIGN TERRAIN
EXTENDING THE BRAND REACH
To solidify these sample applications and further expand the brand, we created custom radar-inspired illustrations and a strategic photographic system based on audience segments. Using these pieces, we built a series of print, digital and trade show booth templates, assembling all work into a comprehensive brand guide. Equipped with a fresh visual identity, Echodyne is primed to share their innovative technology with a growing range of markets.
AGENCY
RESPONSIBILITY
Half of a two designer team in the initial concept phase. After the brand direction selection, created the visual design system, core branding materials, brand guidelines, and all sample applications.