Originally launched in 2007, BookScouter is one of the oldest book buyback comparison engines on the web. Unfortunately the architecture of the site reflected this, from the cobbled-together code to the outdated visual interface. The challenge was figuring out how to spruce up a decade-old website without alienating its loyal audience.
WEB DESIGN • 2017
Using the original logo, fonts, and color scheme, I simplified the homepage by adding a healthy heaping of white space to create a more contemporary look.
With an average audience of over 8,000 users per day, the design overhaul was definitely noticed. Since the upgraded site launched in June 2017, the results have been positive: