Eightfold AI
MOTION DESIGN, CAMPAIGN BRANDING
OVERVIEW
Powered by AI, the Eightfold Talent Intelligence Platform empowers organizations to recruit and retain a diverse global workforce and provides applications for enterprises to build on their talent’s existing skills. In a competitive and rapidly growing market, they sought a campaign that would distinctively position their brand.
DETAILS
Eightfold approached our agency to craft a strategic campaign narrative, a "North Star," that would align with their core brand mission: to empower companies to unleash their workforce potential and to match everyone in the world with their ideal career. They aimed to spark interest and drive engagement specifically among C-Suite and HR executives.
REDEFINING TALENT INSIGHTS
After a thorough discovery process, including a competitive audit and individual interviews with global stakeholders, our strategy team found that enterprise-level leaders live in a world of powerful talent data, but that many remain in the dark, grappling with data that is retrospective rather than predictive. This insight created an opportunity for our campaign theme to provide a forward-looking solution, which directly inspired our campaign theme: “See Greatness Everywhere.”
BEYOND THE BREAKTHROUGH
The campaign visually came to life by seamlessly integrating with the Eightfold master brand, while introducing a dynamic new graphic pattern to engage prospects. We rolled out fresh headlines, copy, visual motifs, and photography through a comprehensive campaign toolkit that included social media, email marketing, event graphics, and video animation. This equipped the Eightfold team with all the necessary tools to continue developing and scaling the campaign.
One-minute teaser video for the “See Greatness Everywhere” campaign, designed for paid social media promotions and to be played at brand events.
AGENCY
RESPONSIBILITY
Led creative development of campaign branding and motion graphics, including concepting, storyboarding, and art directing the project video production artist. Created comprehensive campaign brand guidelines at the conclusion of the project for handoff to client design team.