Premera Campus Digital
MOTION DESIGN, ENVIRONMENTAL
OVERVIEW
In the midst of the pandemic, Premera embarked on a refresh project for their Denali headquarters, envisioning a space where employees could thrive amidst the inspiring backdrop of the Pacific Northwest. Campus updates encompassed enhancements to various areas including the front lobby, dining, fitness, work, collaboration, and relaxation space—each designed to foster connections and rejuvenation for their visitors.
DETAILS
To bring this vision to life, Premera entrusted our agency with the task of creating a cohesive and inviting atmosphere throughout the new campus. Collaborating closely with a dedicated team, I led the development of compelling video animations for playback on strategically placed LCD screens throughout the space. Additionally, I conceptualized and executed striking environmental graphics, strategically positioned in key areas, to further enhance the welcoming and brand-aligned ambiance for all Premera campus visitors.
Architectural rendering of the Denali Campus front lobby with logo build animation.
BRAND IN MOTION
In crafting digital graphics for the Denali campus, our aim was twofold: to enrich the environment with dynamic visuals while supporting Premera’s mission to foster a welcoming and thriving workplace.
To achieve this goal, we curated a diverse video collection that showcased two distinct animation styles: simple logo build animations that nod to Premera's commitment to connection and systemic change, and captivating branded storytelling videos that draw inspiration from the Pacific Northwest landscape, evoking immersive visual narratives. These displays play throughout the campus in high-traffic areas including the Front Lobby, Great Hall, and Employee Cafe.
The longest motion graphic, ‘Parallel Wonders’, transports viewers into the natural beauty of the local region, depicting the Denali Campus as a landmark that embodies the company's commitment to excellence and harmony with nature.
FROM SCREEN TO SPACE
Transitioning from the digital realm to the physical environment, our focus shifted to the creation of impactful environmental graphics to adorn the campus walls. These large-scale installations served as powerful extensions of Premera’s brand identity, strategically placed to evoke emotion and inspire within the physical spaces.
AGENCY
RESPONSIBILITY
Led creative development of all motion graphics, including concepting, storyboarding, and art directing the project video production artist. Partnered with another designer to produce environmental graphic mechanicals to spec.